How to gather and structure content

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We have established that content is one of the most important elements of a sound marketing strategy, but how do you gather content? Furthermore, what do you consider good vs bad content. The first point to be made here is that one of the cardinal principles of a successful digital marketing strategy is to engage […]

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How do you keep up to speed with all the new tools?

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The best digital marketers are the ones that keep up-to-date with all the latest evolutions and innovations in the digital realm. How many times has it happened to you that you were uploading an image or a video on Facebook and you find that the configurations have changed or there are new features that may […]

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Content is King

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Lupo Marketing Blog – Content is King If you wanted to be at the top of google rankings a few years ago all you had to do is invest in SEO (search engine optimization). You would pay consultants a decent amount of money to optimize your website with all sorts of metatags, keywords and descriptions […]

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