How do you keep up to speed with all the new tools?


The best digital marketers are the ones that keep up-to-date with all the latest evolutions and innovations in the digital realm. How many times has it happened to you that you were uploading an image or a video on Facebook and you find that the configurations have changed or there are new features that may or may not be of interest to you.

A considerable amount of time is spent researching and exploring the improved tools that digital marketers have at their disposal. As a rule of thumb 30% of a digital marketing expert’s week should be spent exploring and learning more about how the new tools work and what the best practices are in order to achieve the client’s objectives. I doubt whether even 5% of digital marketing experts’ time is dedicated to just that.

Snapchat, Instagram, Facebook, Youtube, Google+ and many other social media platforms have really come to the forefront of the way consumers interact in the digital sphere. Are you aware of how they work and how they may be beneficial for your business?