Tag Archives: content planning

How to gather and structure content

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We have established that content is one of the most important elements of a sound marketing strategy, but how do you gather content? Furthermore, what do you consider good vs bad content. The first point to be made here is that one of the cardinal principles of a successful digital marketing strategy is to engage […]

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Content is King

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Lupo Marketing Blog – Content is King If you wanted to be at the top of google rankings a few years ago all you had to do is invest in SEO (search engine optimization). You would pay consultants a decent amount of money to optimize your website with all sorts of metatags, keywords and descriptions […]

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