Best Marketing Solution

What is Best Marketing Solution and how can it help me achieve my business objectives?

Whether your brand has just been launched or you have been trading for 10 years, it is important to select a marketing strategy that is best suited for the business. Marketing campaigns need to achieve your objectives (ie more sales, greater brand awareness, expansion in to a new territory, etc.) with the least cost and highest return. 

There are many factors that will dictate your marketing strategies, including size of the business, stage of growth, advertising budget as well as goals and objectives. But how do you know that what you are currently doing is the best way to achieve results? 

In order to determine your Best Marketing Solution we must start with a strategic analysis. This is twofold. Internal and external.

First Step – Internal Analysis

First we look at the business in its entirety. Internal analysis. Not just the marketing aspect of the business but all aspects including logistics, manufacturing, human resources, finance, structures, documentation, etc. How do they work, what structures are in place, what tools and software are being used, what monitoring and reporting systems are being used. Also looking at how the business is set up from a marketing perspective and what marketing strategies have worked/not worked in the past. Why do we do this? A review of the business allows us and senior management/owners to reflect on how the business is operating and identify areas of improvement as well as components that set the business apart from the competition.

Second Step – External Analysis

The second step is looking at the environment the business operates in. External analysis. Determining the size of the market and how it is changing, analysing the competition and reviewing ‘best practices’, benchmarking top competitors, looking at consumer behaviour, investigating other markets and territories, are all parts of the external analysis. This will allow us to identify what opportunities are available as well as what threats are lurking and what risk factors they carry. It also allows us to determine what the low hanging fruit or quick wins there could be. Furthermore, this research can be incredibly useful to senior management as it allows them to view the market with fresh eyes and more often then not there are surprised faces when presenting this research!

Third Step – Marketing Strategy

Once we have a good reading on how the business works and the market it operates in then we can agree on the objectives and determine the best path to move ahead. The marketing strategy will be clearly laid out as the best marketing solution for each stage of growth with a road map, resources required, tools, systems and milestones. Not just to read once and forget but to review and update as the business moves forward. 

The best marketing solution is a tailored and comprehensive approach to marketing for businesses of all sizes at different stages of growth. 

Contact Lupo Marketing today to find the the Best Marketing Solution for your company.