Automation has the ability to set your business apart.
What is Marketing Automation and how can it improve your business’ performance?
Marketers used to perform tedious tasks over and over again like sending a welcome email or sending an sms reminder for an appointment. This is time consuming, repetitive and impossible to manage manually.
With the advent of automation, these tasks can be performed by software that will deploy targeted content in an appropriate and timely way. Lots of it. Quickly.
Automation has evolved with the use of artificial intelligence (AI) and machine learning (ML) which has made campaigns much more efficient, seamless and rapid. The idea is to engage with users in a personalized way, quickly and effectively but also be able to track users’ behaviour and especially interest and intent.
That behaviour, interest and intent is captured by the automation software and used to improve its performance and results.
Ultimately it is all about setting the automation tools up to engage customers so as to achieve the intended results and conversion.
These are powerful tools to set your business apart.
Here are some of them:
– HubSpot
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