Research is critical to inform businesses on the best way to achieve their goals.
Marketing Reports and Articles
Marketing research is at the core of what is offered at Lupo Marketing.
We are constantly learning and improving so as to assist our clients to achieve their business and financial objectives.
Below is a list of the most recent marketing reports and articles that allow us to gain an understanding of marketing trends both globally and locally. Click on the images to download the entire report.
Enjoy!
Great report on 2022 global #marketing trends from Nielsen.
The report is based on responses from 1,943 marketers.
Key takeaways:
– Brand awareness has never been more important
– Use data to champion personalized marketing strategies
– Un-silo your measurement
– Make your brand your promise
This is a USD $1 Trillion opportunity in 2025 in the APAC region. Up from USD $500 Billion today.
‘Shoppertainment’ is content-driven commerce that seeks to entertain and educate first while integrating content and community to create highly immersive shopping experiences.
Check out this brilliant Boston Consulting Group (BCG) research by Aparna Bharadwaj, Rohit Gulati, Mei Lee and Patrick Witschi.
#digitalmarketing #marketing #bcg #tiktok #socialmedia #ecommerce #omnichannel #onlinemarketing #strategy #research
Check out the European Ecommerce Report 2022.
Any company marketing to Europe should read it. The overall metrics for Europe as well as the breakdown of stats for individual countries is brilliant!
Well done Sara Lone and Jesse Weltevreden.
Global consumers have new motivations beyond price and quality. They are ready to abandon brands that don’t support their reimagined values. And to pay more to those that do. Check out this research from Accenture.
Accenture surveyed more than 25,000 consumers across 22 countries, with follow-up focus groups in five countries. A full 50% of consumers say that the pandemic caused them to rethink their personal purpose and re-evaluate what’s important to them in life. Forty-two percent say the pandemic made them realize they need to focus on others more than themselves.
Brilliant work Mark Curtis Kevin Quiring Bill Theofilou Agneta Björnsjö
#consumerbehavior #marketing #consumers #strategy #experience
Global consumers have new motivations beyond price and quality. They are ready to abandon brands that don’t support their reimagined values. And to pay more to those that do. Check out this research from Accenture.
Brilliant article by McKinsey & Company on how fast-growing brands participate in digital communities to earn engagement and loyalty.
Enter … the Community Flywheel!
Article by Kabir Ahuja, Fiona Hampshire, Annabel (Kiki) Morgan, Jessica Moulton and Alex Harper.
#community #mckinsey #marketing #digitalmarketing #martech #onlinesales #omnichannel #influencermarketing
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